Synonymous with ultra-reliable engineering excellence, Babcock have been at the forefront of precise engineering support services for over a century. When they were looking for an effective display to showcase their presence at an upcoming trade show they chose to use a PufferSphere to translate their tagline ‘Trusted to Deliver’ into a tangible outlet.
Displaying at the world’s leading defence and security show, DSEI, Babcock were looking to make an impression and engage with as many of the 32,000 visitors from 121 countries as possible. A huge opportunity to build on existing relationships and win new business, they chose to use an interactive PufferSphere M600 display to set themselves apart from their competition and stop the flow of traffic past their stand.
A concept pitched and delivered by the team at Real Creative Marketing, the in-house software programming team from Pufferfish worked closely with both Babcock and Real Creative Marketing to build and deliver our most complex multi-layered application to date.
Offering two modes, video and presentation, the sphere could be changed from branded video messages to interactive globe at the touch of a button. This allowed the sales team manning the stand to leave the display to do what it does best, attract gazes from across the aisle and draw inquisitive visitors on to the stand.
Once on the stand, the sphere was able to be changed from ‘attractor mode’ into an interactive globe. Covered with pre-determined touch points, the globe temporarily became part of the sales team, allowing staff on the booth to start conversations, talk visitors through their operations, scope and previous work through videos, animations and interactive elements placed at each hot-spot.
The display proved to be a great success for the show and was used to entertain and inform foreign ministers and dignitaries from around the world as well as initiate and facilitate valuable conversations with potential new clients.
A huge thank you goes to Roger from Real Creative Marketing for coordinating both the use of the display and also the design of the application used, it was a pleasure working with him and the team at Babcock.
Sphere & Interactive Design: PUFFERFISH [pufferfishdisplays.co.uk]
Event & Project Management: REAL CREATIVE MARKETING [realcreativemarketing.com/]
Content: MARK BREAKWELL - WOW MEDIA [wowmedia.wordpress.com/]
Client: BABCOCK [babcockinternational.com/]
Follow us on Twitter @Pufferfish_LTD [twitter.com/Pufferfish_Ltd]