Individuality, a clear vision and the necessary confidence to strike new paths are key, if you want to create something really new and truly outstanding. This way of thinking has ever since been a part of Mazda and the likes of Dick Fosbury, John Shuttleworth and Phil Hansen serve as perfect ambassadors for this philosophy while proving, that dreams can come alive, if you challenge what others take as given.
To tell their stories, a lot of passion was put into filming around the globe and post production here at DFIGN, where we did everything from editing and look development during color correction to compositing and final finishing. The results document an intimate view on three outstanding people and how their way of thinking equals the way Mazda thinks when it comes to creating cars.
Have fun watching the first of three films starring olympic gold medal winner Dick Fosbury, who revolutionized the high jump and set a new standard for this sport by creating the "Fosbury Flop".
Client: Mazda Motors Europe
Agency: Cosmo - The Team Mazda Agency for Europe, Duesseldorf
Production: Firecracker Films, London & Mamma Team Productions, Barcelona (Car Footage)
Directors: Anthony Wonke & Bernd Wondollek (Car Footage)
Creative Direction: Eddy Greenwood
Producer: Tim Greven
Post Production: DFIGN - VISUAL CREATION, Duesseldorf
Post Producer: Christian Winnig
Compositing: Markus Jaeschke
Editing: Barrett Heathcote (Firecracker), Anita Lopocz (DFIGN)
Color Grading: André Froelian