This is a 30 second Public Service Announcement (PSA) created by WASH United for the CECAFA Senior Challenge Cup. This cartoon promotes hand-washing with soap and will be played right before the kick-off of football matches, and will be included in GoTV's international TV transmissions.
Studies show that the simple act of hand-washing with soap at critical times can reduce the occurrence of diarrhoea by HALF. Moreover, it can also reduce the risk of lower respiratory tract infections like pneumonia by up to 23%. Unfortunately, this life-saving behaviour is not widely practiced.
WASH United works to increase good hand-washing behaviour through positive, sports based campaigns. We tap into the power and excitement that the CECAFA Cup will generate among spectators in the stadium as well as TV watchers to make the message of hand-washing with soap stick in people's minds!