Paywalls, brand publishing, native content, citizen journalism, DRONE journalism(?!) — enough journalism buzzwords? You get the idea. The Fourth Estate is changing, we'll talk about what's next.
Journalism’s age-old business model is all but dead. News organizations of all stripes are asking the same questions: How do we adapt to the new information age? How do we navigate the ever-increasing prevalence of ethical dilemmas? How do we balance the necessity of a new revenue model with adhering to the core principles of the integral journalistic process? How do we leverage new opportunities but keep quality journalism alive?
Meanwhile, brands are becoming “news organizations” themselves—developing customer-centric, relevant, timely content—syndicating it across the web in various platforms where consumers are engaging and where the rules are a little less…well, rule-like. Where brand content often masquerades as news, lines are blurred and the gray area is more expansive than ever.
Join us for a panel discussion with four, local digital and traditional media organizations on the impact of the digital age on the journalism industry.
Moderating the discussion will be Jason Barnett from The UpTake, while the panelists include: Rick Kupchella (Bring Me the News), Cory Powell (Star Tribune) and Gary Johnson (MSP Communications).