This was the second in a series of television commercials we created with New York Yankee great Mariano Rivera. The client asked us to connect Mariano playing a role within the dealership. The concept was a young couple has finally made the decision to buy a new Acura MDX, but needed a "closer", to make sure they got the best deal. The couple signs up Legendary Closer, Mariano Rivera to assist. Like a catcher calling a pitch, the young couple turns to Mo for his approval. Come to find out, they didn't need the greatest closer in history to get the best deal.
Agency: Tier10, Washington D.C.
TItle: "The Closer" with Mariano Rivera
Creative Director: Scott Rodgers
Production Company: 8112 Studios
Executive Producer: Douglas Sonders
Director: Nicholas Cambata
Editor: Nicholas Cambata
Account Director: Scott Fletcher
Account Executive: Ernie Frate
Location: New York City
Date: November 2012