Aurel von Richthofen speaks at Beyond Rendering conference in on Computer and Representation beyond form in architecture and urbanism, Berlin 2012. He argues that architectural representation had only recently moved towards image driven representation forms. The "parametric shift" indicates a tendency towards the text, more explicitly the script. Architectural representation with digital means is not about the rendering of perfect image but about rethinking Victor Hugo's (1802 – 1885) famous quote on the dawn of architecture as leading cultural medium and applying it to computation: “Ceci tuera cela”...

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