A cut-down of the opening titles for Ridley Scott's thriller.

Simple but elegant typographic choreography reflects the interweaving characters and plot line, transitioning from one credit to the next in unexpected and surprising ways.

The colour palette echos the sunburnt landscape of New Mexico and the pet Cheetah of Cameron Diaz's unsettling character.

Design Director: Andrew Popplestone
Client: Scott Free
Production company: Momoco

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