Published on Nov 26, 2013
Future of the high street revealed as Argos opens the doors to their new digital concept store
• First of six new concept stores nationwide will open today in London's Old Street, 40 years after it first opened its doors
• Tables of tablets to replace the laminated paper catalogues, pencil and slips and stock checkers, providing a paperless shopping experience
• Customers will still be able to pick up and take home the famous Argos catalogue in store, as well as browse the digital version online
• fast track 60 second collection points promise to give shoppers fastest service on the high street
• Stores will be able to serve over 20,000 products on a same day basis in over 740 stores
• 70% of the population shop with Argos at least once a year. Argos pledges to 'take all customers on the digital journey' deploying staff as specially trained 'navigators'
Argos, one of the UK's largest high street and digital retailers, will today unveil its first digital concept store that will transform the high street shopping experience for customers and establish a seamless digital experience across all its shopping channels -- store, internet and mobile -- with same day availability on over 20,000 products.
The new stores will include a sleek and modern look, with tables of tablet 'catalogue/shopping trolleys' replacing the laminated paper catalogues and stock checkers. Dynamic digital product and sales display screens will replace static paper posters, while free WiFi, fast track 60 second collection points and store colleagues focused on providing more help for customers on the shop floor, will complete the much heralded transformation.
Marking a key milestone in its 40-year history, the new stores will equip Argos for the digital revolution, as shoppers increasingly browse and buy online via PCs, tablets and other mobile devices, while still needing the immediacy of a local store to pick up their purchases. Argos now generates 43 per cent of its sales via digital channels, with revenue from mobile phones and tablets accounting for 16 per cent of the total. 90 per cent of all customer transactions touch one of Argos' stores.
The concept has been tested in the North East since January, and the trial will now be extended into around 50 stores, enabling both the operational and customer offer aspects of this new network to be tested over the peak trading period. The first of six new Argos digital concept stores will open to the public at 189 Old Street. Others will open shortly in Old Kent Road, Marble Arch and Chancery Lane in London as well as in Colchester, Essex and Dunfermline, Fife.