Jogging on a treadmill at 6:30am I stared out the window and thought to myself 'Why do I do this?' So many athletes put themselves through gruelling tests for money or fame and then there's that selection of people that do it just because they are compelled to. That was the inspiration for the copy. The visuals, shot in Kuala Lumpur were built around that basic idea.
We shot on a P2 with film lenses with mostly natural light.
client: adidas spec
d.o.p.: Alvin Lee
editor: Lee Teng Hui/ Third Eye
production: Biscuit Films
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