Young Glory: Brief 2
Save The Tigers

Working together, the WWF and the Buddhism Association will create Kau Cim fortunes that contain messages to stay away from tigers of any form. Each fortune will warn that coming in contact with tigers, whether through hunting or using their parts for medicinal purposes, will result in a reversal of good fortune.

The Insight
Kau Cim is a fortune telling practice that originated in China, but today, it’s celebrated at Taoist and Buddhist temples in most of East Asia. Those who participate in this celebration take their fortunes very seriously, making this tradition a perfect opportunity to communicate messages that can change the way people traditionally think about the byproducts of tigers.

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