Pull&Bear Freewheel Club is the chain's response to the increasing popularity of cycling as an urban means of transportation, a global-reaching trend that matches the brand's environmentally conscious spirit. British filmmaker Liam Gleeson is once again behind the camera to create a campaign telling the intertwined stories of two urban cyclists who live in opposite sides of the planet - Berlin and Taipei. They belong to different cultures, but they share common links. Not just their name (Max in both cases), but also their passion for bikes.
Thanks to Max Von Max Senger from Standert (Berlin) and Max Lee from Black FIXIE team (Taipei)