This was created using several pairs of shoes along with a variety of coloured laces to act as a 10 second academy leader for a fictional film.
Ultimately I was inspired by a book called The 3-D Type Book, which had an alphabet made up entirely using bright neon shoelaces on white shoes. The forms were interesting to me and I had most of the materials on hand or within borrow-distance. I pushed forward with an idea to have the shoes descending a staircase that would be both visually interesting and slightly disorienting. The surprise at the end was a pair of UGGs owned by a housemate, which indeed had no laces at all. That was the perfect double zero or "00."
Analog materials have always been more fun to work with, for me personally, than digital resources. I learned very quickly how painful threading shoes could be, so I ended up developing shortcuts and easier ways to get the desired numerical forms with the least amount of work.
My choice in having a long shot was for a physical challenge for myself. I wanted to see if I could match the timing of the numbers with the single shoot. It was indeed difficult and required many attempts, but I think the end result is worth it.
Please enjoy my project!