Note: There are no accompanying slides for this presentation.
Gone are the days when a writer’s time was spent telling users to “enter your name in the Name field.” Instead, we have grown as a profession, keeping up with changes in customer demographics and changes in publishing technology. We are on the brink of yet another evolutionary quantum leap that is reshaping the
very core of our profession: transitioning from just “content developers” to “solution providers.”
Yet change never comes easy, especially not when you are leading a global team of content developers though a major process and paradigm shift. It takes strategic vision, C-level buy-in and budgets to back it up. It takes strategic planning, infrastructure, retraining and the deft ability to overcome resistance to change.
In this keynote presentation, Lori Fisher, the Director of Information Management User Technology at IBM, shares how she lead transformation in her company: where she started, how she did it, and what’s next on the horizon.