A multi-sensory interactive social media garden for Nock's client, Naked Juice, was built in downtown Chicago to help promote their newest line of chilled juice smoothies. The concept was that members of the public could watch a real-life garden come to life with all of the vegetables and fruits contained in their products. Remote users could interact with the garden via Twitter to turn on sprinklers and receive welfare updates from the plants!
RAW flew out to Chicago in July with the production crew to capture the build and installation of the garden at Chicago's Riverside Plaza. This 5-minute film was created from a mixture of timelapse, interviews and general shots captured on location. We also combined the live footage with animation to describe the playful nature of the experiential campaign.