Client: Fox. Creative Directors: Pablo Pérez-Solero & Julio Gálvez. Copywriter: Pablo Pérez-Solero, Sergio Cuenca. Art Director: Julio Gálvez & Alfonso Arbós.
Objectives: To communicate release of 14 series premieres under the claim First on Fox.
Creative execution: Materialize the creative concept - the best shows lives on Fox - creating a real house where you could meet every Fox series exactly as they are, rebuilding the entire house with the help of Ridley Scott's Art Movie's Director. A complete agenda of activities and contets during two weeks was pllanned for.
Effectiveness: Over 30.000 visits. Two million page views in the official website. Total media coverage to date in excess of 2€ million, with appearence in 138nespapers and magazines, 10TV channels, 7 radio stations and hundred of appearence in different websites.
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