The Hartford is an avid supporter of the Paralympics. In an effort to build awareness and support of the U.S. Paralympic team, The Hartford asked Primacy to help them develop a viral social media campaign called Achieve Without Limits. This segment of the campaign featured Sam Kavanagh (para cyclist and 2012 bronze medalist) and 3D origami figures. The campaign was driven via Facebook and allowed users to type in a lame excuse in which Sam would read and crumple up into origami. The resulting origami video could then be sent to friends or posted on the user's Facebook wall.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…