Andy James of New Pig explores what catalogers do well (and not so well), and how the catalog legacy may invisibly shape brands. He believes that putting brand first is the key to creating authentic customer experiences, and uses Filson as an example of an authentic brand. The entire presentation is available to subscribers of Catalog University. Just $24.95 per month gets you access to classes and duscussions on a wide variety of catalog and multichannel topics. Visit cataloguniversity.com for more information. Sign up for email updates on Free Pub Talks as well as new classes and events.