My son is a BMX rider and had a bad accident when he was 5. Wearing a helmet saved him from further injuries. When he was 7, he began promoting helmet safety with the iRide iWear message and made this video of his friends from the track. He passes out stickers at local events and has had booths set up at local bike shows. He had a small write up in PULL magazine, a BMX monthly magazine.
Please check out more at pjobrienbmx.com/i-ride-i-wear.html
"Created for the Weekend Challenge: vimeo.com/groups/weekendchallenge"