Neglected projects. Forgotten dreams.
This one goes to all of the people who gave up their long set goals in life, thinking of them as something that's too far to reach. QNB (Qatar National Bank) wants to awake those dreams in us, making us to release them and see the ideas finally happen. No matter how big or small, unreachable or unrealistic it may seem: every dream has a potential to become reality. It only depends on whom you have on your side to realize it. Listed as one of Bloomberg's World Strongest Banks (especially as it was the only bank from the MENA region), QNB becomes the best partner in pursuit of those goals. Director Matthias Zentner narrates the story of the 4 protagonists in the anamorphic cinematic look, using the earthy color palette and fantastic CGI animations following the movies strong copy:
"We all have crazy ideas left behind.
Wild plans hidden away deep in our minds.
Dreams that we think are impossible to reach, and ambitions too big to handle.
Those plans, ideas, dreams… bring them all. Let them see the light. Let them live. Let them fly.
With the strongest bank in the world."
CREDITS: Client: QNB; head of marketing: Youssef Darwich; agency: M&C SAATCHI; creative director: Samer Younes, Hadi Syriani; agency producer: Joumana Haddad; agency head of production: Elie Zreik; director: Matthias zentner; DOP: Stefan von Borbely; production: velvet mediendesign GmbH; producer: Oliver Loessel; service production company: Chouchkov Brothers, Bulgaria; service producer: Maria Metodieva; post: velvet Mediendesign GmbH; post producer: Oliver Loessl; editor: Jochen Kraus; on-set VFX supervisor: Urs Franzen; head compositing artist: Christian Reimann; nuke artist: Rayk Hemmerling and Urs Franzen; flame online: Sylvia Roessler; 3D: Ignyte; Robot development and design: Marc Mueller; paper animation & 3D: Machenschaft; chalk artwork: Christoph Schropp; color correction: ARRI Munich, Bianca Rudolph; graphic animation: Thomas Wernbacher; music: Sven Faller