As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The track features a real time mapping animation that follows the cars performances.
The activity, which is part of the Audi Attitudes social initiative, also involved 24 girls and boys aged between 8 and 10 who won a draw held amongst members and their children. After three rounds, the fastest "drivers" fought out the final.
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