This documents the making-of the Alcatel-Lucent video, ‘Simple Ideas Change Everything’. Take a look behind the scenes to see how it was made.
We created and animated cans and string characters to depict communication players working in their own corner, and the possibility of doing things better. Alcatel-Lucent is proposing a secure and interoperable environment where innovation in application development will prosper.
We came up with the entire concept and made the props and built the cityscape set. Then the filming was executed over a very intense 3-week period.
The original music for the video is by Op-music.