Central Texas welcomed a new Cabela's Outpost Store to Waco on October 30, 2013. Our Waco Marketing Firm's pitched all local television and radio stations, newspapers and online bloggers for the outdoor industry. KCEN-TV is one of the television stations that sent their reporter in the field for live news hits from the Grand Opening. In this clip, Chris Davis interviews the first customer in line. E.H. Anderson PR identified this story angle before the news crews arrived, and pitched had this interview ready and waiting. Our Waco PR Agency can handle all of your retail marketing needs.