The Douchbag Filter is presented in the medium of television advertising. It is a product that mediates the virtual and the real through environmental sound processing and filtering. On their journeys throughout the busy downtown Toronto core, cyclists are subjected to the honks and verbal assaults of motorists. The Douchebag Filter detects malicious and obscene sounds and converts them into polite, calming messages. In this way, cyclists will not have their days ruined by these stressful encounters.