Lowe London has released a new television spot for John Lewis, a Christmas ad that sees a pile of gifts from the store piled up and then lit to cast a shadow of the pressies' intended recipient against the wall.
Agency: Lowe, London
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Photographer: Nadav Kander
*Creative Review contacted Tim Noble & Sue Webster to ask what they thought about Lowe's John Lewis campaign, and they offered this concise response: "We don't like it." more info: creativereview.co.uk/cr-blog/2007/november/the-ever-blurring-line-between-art-and-advertising
More shadows: shadowmessenger.com