I decided to upload this footage that was shot with the 7D on a small 4 ft. jib arm as a "real world" sample of what the camera can do. I'm a filmmaker who works in the feature film and new media markets, but I also do commercials, corporate videos, etc. (one for the meal, one for the reel kinda thing). :)
This footage is from a car dealer's lot and will be used in broadcast TV spots. It's played back to back raw and then color graded. I shot this using the "Flat" setting in 1080p24 and did the grading in Apple's Color.
I used a Canon 28-135mm IS 3.5-5.6 lens. It was so bright (and I had no ND filters) that most was shot at f22 at ISO 100. So there is no shallow DOF whatsoever. Everything was in focus, and quite sharp I must say!
Years ago we would shoot these type things on an ARRI SR2 16mm camera and I almost feel like that's what the 7D is like now. Sure, the sky (and most anything blue) gets a bit noisy, and there is some subtle moire or aliasing here and there, but nothing I can't live with (heck, I've been shooting HDV for several years and thought it was good-and still do for certain projects). I actually keep having to remind myself this is only a $1700 camera! Really amazing bang for the buck...