During the extensive program at BalticDesignSchool groups has been discovering a new packaging design possibility for SlavFood® , FMCG baby food company from Belarus (Abibok™) in a new R&D project.
SlavFood® is about to enter market with new pouch packaging product.
Following the main marketing strategy for baby products delivered by the company,project groups has a chance to find and discover a new direction and new strategy.
Design should be distinctive line of new packaging from the existing competitors and preserve at the same time valuable details and visual codes, important for the baby food users.
Project has been divided in 3 phases:
Entire project in the following presentation has been done for 4 days
Presenation enhanced with presentation.
GROUP SG4 CREW
Marketing strategy,concept,design,2D visualisation,mock-up:
Casting, video & post-production
BalticDesignSchool is creative space focused on close collaboration between professional designer's and FMCG/non-FMCG companies, discovering new possibilities in packaging design,identity and interaction using R&D projects as comprehensive tool for solving business and educational challenges.
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