Senior Brand Partner, Brian Williamson, spoke at PSFK's launch event for our Future of Retail report in San Francisco about the future of Foursquare and the strides it is making in offering location-specific retail offers to its users. Reaching people at the right place and right time are obviously key, Williamson said, but Foursquare empowers retailers to add another another element into the marketing mix.
Video kindly sponsored by Revel Systems.