The Ibiza is a car in the European supermini class, made by the Spanish car maker Seat, and is among the company's best-selling cars, perhaps even being the most popular model in the Spanish firm's range.
The name Ibiza itself comes from the Spanish island of Ibiza, and its use in SEAT's supermini car inaugurated the firm's new nomenclature in naming models after Spanish locations.
The latest edition to the range is directly focused on a younger driver market, a media savvy consumer who needed to be directly targeted online. As such the project objective was to create an engaging promotional package for a UK audience, set in the urban jungle.
The promo should be real world, as to not condescend the media aware audience, thus the use of CG was minimal, and a narrative based on the theme of surveillance was agreed to reflect high tech city living and grungy urban sprawl in direct appeal to its socio-economic target.
The production required a multitude of cameras recording simultaneously; the systems had to be fully adaptable to any mounting configurations and accept a wide variety of lenses. Mini cameras and DSLRs were used, shooting in full High Definition.