Video from a Live Talks Business Forum featuring Gary Vaynerchuk in conversation with Keith Ferrazzi. The Forum was on December 5th in downtown Los Angeles at Gensler-Los Angeles. The occasion, Vaynerchuk's new book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. For more on Live Talks Business Forum, visit: livetalksbusiness.com
GARY VAYNERCHUK is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family’s local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. Through his company VaynerMedia, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek‘s list of the Top 20 people every entrepreneur should follow.
The social media revolution has altered the way people fall in and out of relationships, stay in touch with family, and find jobs. To be a successful marketer in this world requires an entirely different skill set than the one needed ten years ago. In his new book, bestselling author and social media expert Gary Vaynerchuk shows how to create the kind of shareable, relevant, value-driven content that ensures consumers always pay attention to your story, no matter where they go.
Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. Drawing upon his own experience, Vaynerchuk explains how to create the storytelling formula that will most resonant with consumers on a variety of platforms including Facebook, Tumblr, Instagram, Twitter and Pinterest.
When working with these various social media platforms, Vaynerchuk argues that it is not just about developing high-quality content, but developing high-quality content perfectly adapted to each specific site. What works on one, does not translate well on the other. Stories told through pictures on Instagram don’t resonant the same way when told in an identical manner on Pinterest. Today, getting people to hear your story and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances that makes each platform unique, and adapting your content to match.
Keith Ferrazzi is an expert on business relationship development, is the author of the bestseller, Who’s Got Your Back. As CEO of the consulting, training, and research firm Ferrazzi Greenlight, he counsels leading business enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. His previous book, Never Eat Alone, was a also a bestseller. He has held the position of Chief Marketing Officer at Deloitte Consulting, and later at Starwood Hotels. For more information visit him at: keithferrazzi.com. We welcome Keith back to Live Talks Business. He has previously interviewed the then CEO of SAP North America, and more recently, Harley Manning, Vice President & Research Director, Forrester Research discussing, The Power of Putting Your Customers at the Center of Your Business and Daniel Pink discussing, To Sell is Human.