20 cancer patients participated in a unique makeover experience.
They were invited to a studio. Their hair and makeup were completely redone.
During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.
This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
Advertising Agency: Leo Burnett, Paris, France
Producers : Antoine Grujard - Elisabeth Boitte
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013