Chris Bennett, co-founder of social shopping company Soldsie, spoke at PSFK’s launch event for our Future of Retail Report about how Soldsie is giving a storefront to hundreds of virtual vendors who sell their products from their Facebook pages. The secret is not an elaborate content campaign for likes or shares, but a simple leveraging of the social network's existing functions: “The best way to sell on Facebook or on any social network is that you are supposed to embed the purchase within the fabric of the social network.”

Video kindly sponsored by Revel Systems

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