FPF Productions had the pleasure of producing the video documenting It's From The Sole's first Sweater Saturdays. We follow Andre McDonnell and crew as they journey Manhattan, giving out donated sweaters to people in need.
IT'S FROM THE SOLE:
It’s From the Sole, founded in 2012, is an organization that distributes donated athletic shoes to all those in need. Andre McDonnell, Founder and CEO, was inspired to start Its From the Sole after spotting a barefoot homeless man, at a local New York City Park. Feeling overwhelmed with emotion, McDonnell approached the homeless man and offered him a pair of sneakers. Feeling implored to do more, Its From the Sole originated. What initially started out as a single act of kindness, turned into a movement to restore dignity, through fashion, to the less fortunate and poverty stricken.
Our mission is to make a positive difference to those less fortunate and make their journey a bit more comfortable, by providing brand new or gentled used and cleaned, athletic shoes.
"For those in need, from the bottom of our hearts, to the bottom of their feet".
“Changing lives, one Sole at a time”.