Illinois lottery approach me and 1st ave Machine to direct and produce their holiday spot. The whole project happen super quickly, in about 2 weeks from first call to last edit. So it's basically a bunch of stories about the ticket traveling within scenes always with that view from the top. We wanted to show that you can make your gift better by adding a lottery ticket. Since we did not have much time to make this spot happen we focused on strong art direction. Each objets was chosen to fit within the personality of the table setting. We also created a second spot for the hispanic market.
Credits are :
Director : Karim Zariffa
Production : 1st Ave Machine
Agency : Downtown Partners Chicago
DOP : Ross Mclennan
Art director : Karim Zariffa
Art departement : Caton Volk & Benjamin Bryant
Paper design : Gabrielle Matte & Julien Michel
Editor : Angelo Valencia (beast)
Color : Tyler Roth (Company 3)
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