The project guidelines required us to choose a single word to create an animated logo for a conference about Technology and the Body in Motion. I chose the word "forward". In addition to the logo, we had to create a short typography animation that could be played at the conference, that embodies the idea behind the conference itself. I chose to focus on the idea that most of today's technology is evolving beyond specialization to apply to absolutely everyone. The quote I animated is from Walt Disney: "Around here, however, we don't look backwards for very long. We keep moving forward." The two ideas married into the video above.