Documentation of 3 channel video/ audio installation.
In 1929 during a screening of Dziga Vertov's film "The Man with a Movie Camera," the theatre’s projector jammed and repeated the same shot continuously. All viewers walked out of the theatre with the exception of one who remained and watched the repeated frame at 13.44 until it combusted. The shot was of the window of the Gostog offices in Moscow filmed at eye level with the street movement reflected.
During the Easter parade of 1929, a group of New York debutant's simultaneously lit their cigarettes, on cue. The images of these women smoking cigarettes were disseminated throughout the media under the headline ‘Torches of Freedom’. Working for the American Tobacco Company to increase the sale of cigarettes, Edward L. Bernays had consulted a psychoanalyst asking what cigarettes might mean to women. The psychoanalyst hypothesized that cigarettes symbolized the challenge of male power and so smoking could then be considered as a torch of freedom.
In 1929, two years after the first talking picture “The Jazz Singer” was released, the commercialization of the talking pictures started to take on great popularity, thus paving the way for the Hollywood studio system to monopolize the market. Using sound to maximize identification with characters, Hollywood used narrative story telling to construct hope and desire, in order to propagate and disseminate an American ideal and mythology.