Client : Hyundai
Hyundai worldwide ‘Live Brilliant’ campaign , has been an first-rate attempt at capturing and reaffirming the strong emotional and positive connect that customers have with the Global brand and celebrates excellence that the ‘modern premium’ brand stands for.
The digital component is superbly rendered. The Brilliant Way landing page is programmed to Seoul for India (sad!) and shows a count of the distance travelled basis user video uploads received. The campaign gets customers to share brilliant and happy moments of their lives with their Hyundai.