The second edition of The Future of Fashion is based on the concept of emergence & was extended across all elements of the showcase including the runway show & fashion catalogue.
Emerging from darkness, the typography emulates the models movement across the runway.
The catalogue is framed in the same way as the runway, with vertical intrusions interplaying with movement.
The identity was applied through a close collaboration with all aspects of the show including production, staging, lighting, choreography, photography, video & sound.
A suite of motion graphics were developed for use on both the runway led & video screen titles.
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