To launch their fastest products in company history, EMC wanted to leverage their sponsorship of the Lotus F1 Team race car and asked GPJ for help. The campaign was streamed from Milan, Italy to 13 locations globally. As part of the launch, Helios Interactive and Box Fort Studio created a Race Car Configurator App as well as an overall Leader-board for the events. The app, which was created in Unity, was a real-time Configurator allowing users to style their own Formula 1 car through a sleek and fun user interface. The final car was then emailed to participants as a branded photo. The app and launch were a huge success.

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