F-Secure is a world leader in providing software services to internet service providers (ISPs). With the purpose of extending its services to a wider audience of ISP executives, B’stro was posed with the challenge of creating a memorable direct mail campaign that would greater communicate the advantages of using F-Secure.

The campaign took form of an MP3 player which featured a short digital home video message that educated ISPs of the services offered by F-Secure and the benefits they provide for clients in the emerging digital climate. With James Bond-esque finesse, the video clip played as soon as the device was activated.

Although we couldn’t make the player self-destruct at the end of the message (something about insurance…) it still left the viewer feeling like he or she had been let in on something significant.

With our intriguing and innovative direct mail campaign, we helped F-Secure relate their message in a fun way that they wouldn’t soon be forgotten.

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