IBM 5in5: 'The City Will Help You Live In It'

5 smart technology trends for the next 5 years: 'The city will help you live in it'

For citizens, smart phones enabled by cognitive systems will provide a digital key to the city. People can have fingertip access to information about everything that’s happening in the city, whether an experience is right for them, and how best to get there. Because the cognitive system has interacted with citizens continuously, it knows what they like—and can present them with options they might not find easily.

More info: ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Read by Mo Rocca

Client: IBM

Agency: Ogilvy NY

Production Company: Blacklist

Studio: Man vs Magnet

Director: Matt Smithson

Executive Producers: Adina Sales/Andrew Linsk

Producer: Nathan Jew

Design: Oliver Sin, Sara Bennett

Animation: Oliver Sin, Sara Bennett

Audio: Sonic Union