Part of a school project to rebrand Abercrombie & Fitch. The idea was to create narrative branded content centered around a fictional liberal arts college called Abercrombie College.

This video is an example of what extracurricular activities would be like...

Written by: Chase Kimball, Hunter Pinnell
Mr. Fitch: Chase Kimball
Directed and Shot by: Rick Plautz
Creative Director: Claire Gipson
Technologist: Roux
Sound: Rod Kashani

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