Mustang inspires, and so do you! HAUS worked with Team Detroit to create this gorgeou, international microsite that asks users to share their moments in time by posting images or texts to Facebook, Twitter or Instagram with the #mustanginspires... “the firsts, the what-ifs, the victories and the meant-to-bes...” Collectively, these beautiful moments express the spirit that is Mustang and tell a story without using a single word.
HAUS built a scraping tool that aggregates user generated content from Facebook, Twitter, Vine and Instagram using a designated hashtag. Upon arriving at the site, a :30 intro video plays, inspiring participation. Images and videos populate the long scrolling site and reveal as the user scrolls.
The design of the site allows for content to be pulled in dynamically while maintaining order and thoughtfulness to the topic and brand.
Using the North American build, HAUS then localized the site for over 30+ countries with different languages and URLs.