As part of our ongoing work with English Heritage, we created a campaign to support the opening of Stonehenge’s new visitor experience.
The campaign is called “A New Dawn”, and includes a 30” time lapse film and experiential activity utilising English Heritage’s social media channels, to help drive visitors to the new, £27 million visitor experience at Stonehenge.
We filmed the famous stones over three days and nights – through gusts and gales, sunshine and showers – capturing over 14,000 images, and many great memories.
Alongside the film, we created silhouette templates of the stones, distributed to the public by brand ambassadors at English Heritage sites and major transport hubs. The templates are used in everyday situations to create a myriad of “new dawn” images, which are then published through English Heritage’s social media channels, using the hashtag #newdawn. Our Bristol office designed an app skin, to drive similar activity directly through the user’s computer or mobile device stonehengenewdawn.com
In addition to the campaign, and as part of our ongoing brand work with English Heritage, the London team created Stonehenge staff uniforms, retail graphics, vehicle livery and the full suite of catering packaging.