To celebrate the Macy’s Thanksgiving Day Parade, Macy’s once again tapped Helios to come up with a fun, vibrant, interactive experience for their holiday window displays. The goal was to create a digital experience allowing consumers to interact with a ‘virtual parade’ with gestures. Users could wave their hands in front of the display to sprinkle confetti, open doors, trigger videos, and activate various character animations within the scene – all as the virtual parade rolled by. Over the course of the two week run, the experience received over 250,000 OTS impressions with thousands of participants.

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