Amsterdam, November 13, 2013. As part of its new brand positioning campaign Philips revealed their new logo to all its employees and press worldwide with a spectacular 3D video mapping show projected on the massive façade of the headquarter building. The mapping projection was produced and performed by NuFormer. The reveal in Amsterdam was streamed live and virtually attended by between 20.000 and 30.000 Philips employees worldwide. Some hours after the reveal show in Amsterdam NuFormer performed the same projection, although somewhat modified for the Brazilian market, in São Paulo, Brazil.
Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building. And there is no better way than an interactive 3D video mapping to bring the brand line “innovation and you” to life!