BBC North, MediaCityUK,
Salford Quays, Manchester M50 2LH
• More Choice, Less Space – achieved following ID:SR’s activity-driven design approach
• More people in less space – financial and environmental benefits
• Improved collaboration across departments – benefits for production of creative content
• Flexibility of the workplace in a fast changing world of digital media
The project:
The design of the BBC’s new home in the North started with ID:SR and a BBC working group thinking about how they could create a workplace that’s a thriving urban neighbourhood.
As the BBC began to plan the move of 2,300 posts to their new centre at MediaCityUK in Salford they commissioned ID:SR to design a new home for the corporation that would reflect the incredible creativity of its people and the content they create. The project is being completed in phases to the end of 2011. Applying their activity-driven design approach, ID:SR worked with the BBC to create a design solution that would allow them to work more effectively and creatively in less, more efficient space. BBC North offers a variety of work settings which properly reflect how each of its departments really works. By reimagining the office as a city, ID:SR has devised a new workplace which is amenity-centric rather than desk-centric, and which is enlivened by the way people share its spaces and amenities.
BBC North’s new home reflects the dynamism of the digital age: while it is global and hi-tech it is also authentic and local. Together we’ve created a media city - a home for creative people.
