These aesthetically pleasing TVC's were directed by Dan Tobin Smith and shot in his studio in London. The creatives were Simon Lloyd and Nici Hofer at adam&eveddb.
We combined several motion control lighting passes per shot to facilitate the reveal of the products by the advancing light. On set the neon 'rope' was flagged with a traveling drape, which acted as a guide for animating the leading edge in flame.
Finally the 'NOW ON' AND ONLINE' were built in 3D to match the existing neon lines and composited in flame.
Paul Harrison graded the spots and Steve Murgatroyd supervised on set and was the flame artist.
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