espnW is a voice for the woman who loves sports. The brand speaks to a new generation of women who value sports more deeply and passionately than ever before — engaging her as a participant, an athlete and a fan.
In 2013, espnW wanted to find a way to connect with their core audience on a deeper social level than ever before by building brand awareness and loyalty throughout the entire summer and beyond.
The answer? 98 Days To Shine — an integrated social media campaign that challenged fans and athletes to shine all summer long, from Memorial Day to Labor Day.
Campaign Dates: May 27 - September 2, 2013