Our team collectively decided to hold on all day branding workshop
on Saturday, November 23rd.
The purpose of this workshop was to work together in a Charette
style to formulate our thoughts, concepts and ideas. Our goal was
to collaboratively develop a solid, cohesive branding for the School
of Visual Arts, in seven hours. We did so by first using only our
hands to sculpt, form, draw, paint, sketch, fold and materialize our
ideas. We then explored several of our strongest concepts which
helped us define our final design. It was at this point that we
transformed and finalized our logo in digital form.
A carefully considered brand strategy was developed through this
exciting and interactive journey.
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