BEEF Title Card Stringout

Our title cards for the new Netflix hit series “Beef” definitely do NOT go unnoticed. It was a real treat to combine our typography treatments with David Choe’s evocative artwork.

Lee Sung Jin, the creative mind behind the show, was looking for a series of title cards that felt disruptive, to interrupt the flow of the cold open from each episode.

Each of our title treatments is set over a painting that signifies a mood that matches the quote used for each episode title.

Heavily inspired by 90’s album covers and magazines such as Ray Gun, the treatments feel like artwork you can print on a shirt or make a cool poster you would want to frame and hang on your wall.